Wednesday, January 12, 2011

Optimizing Keyword Density

Success and failure in search engines is what can mark a successful or failing Internet business. One important aspect of your overall search engine strategy is optimizing your "keyword density."

Keyword density is the number of times a keyword appears in relation to the other words on your pages. If you had a page that contained only the word football, your keyword density for the search term "football" would be 100%.

Now, let's say the same page contained just this one sentence: "Football links, reviews and scores." The keyword density for "football" is now 25%, as there are three other search terms contained on the page, and the word "football" represents only 1/4 of the total. (Note: Most engines will ignore words like "and," "the," "of," "from," etc.)

Measuring Your Site's Keyword Density

To test the value of your keyword density use the Keyword Density tool on this page:

TrafficRank Tools

Might surprise you what you are really telling search engines about your pages ... Anyway, once you see what keywords are massing on your pages, you can tweak and tune your content to increase the density of your desired keywords and phrases.

Checking the Competition

To find out what sites are generating the best search engine rankings based on your keywords, I suggest you run a search on this Meta Search Engine:


Enter your keyword term(s) and see which sites show up.

Now return to the keyword density analyzer noted above to review the keyword density of a site that scored well on IxQuick.

Your final step is to view the source of the site that scored higher than you to determine what steps you can take to mimic its properties.

Wednesday, January 5, 2011

File Names & Link Titles

Here's a little tip:

Use file names and link titles that relate to the content of your site.

I'm still guilty of building pages called page.php or whatever, rather than motorcycle.php, any definitive name for the file that relates to the page content.

When linking to files, use the absolute path, and give the files titles that contain synonyms for the file name. Don't overdo it.

Tuesday, January 4, 2011

Free Ad and Traffic Programs

I've compiled a list of the top free advertising and free traffic generation sites.

From free classifieds to safelists to traffic exchanges, this list will guide you to the most popular programs that generate positive results.

Free Ad and Traffic Programs

Monday, January 3, 2011

Facebook Like Buttons

You see them everywhere. Now it's time to take advantage of the incredible power of Facebook to boost your traffic by placing like buttons on your site.

It's very easy. See the button below.

To create your own Facebook like button, copy the code below and replace "" with your website URL.

Traffic Splash

I've spent a bit of time with traffic exchanges. So it's always gratifying to find one that really works.

Not only have I generated some decent traffic to some wehsites, I've also earned a few dollars through their referral program.

And while I admit that it looks and acts much like many others, the performance of the visits and the cold hard cash convince me that their network is well managed.

If you're new to traffic exchanges, tread lightly. But never discount the value of free traffic.

Traffic Splash