Geotargeting can make all the difference to your online ad revenues. Ensure your ads have the ability to monetize globally, not just in the US or UK. Likewise, you can separate your ad traffic and only let people see ads when they are in the proper geographical location.
You can independently geo-target your own ads using a third-party ad server solution, or even with open-source software like phpadsnew. Either way, getting started with geo-targeting is a must for any serious publisher who relies on ad revenues.
For more information on the subject try:
http://www.phpadsnew.com/
http://www.maxmind.com/
http://www.zedo.com/
http://ekstreme.com/geotargeting/
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